Second Chance Sale

Meet Wayne

Baltimore born and bred, I entered the wonderful world of real estate as an agent in 2005. Previous to such, my entire career was based around Mechanical Engineering. After I burned out on engineering, I got into the hospitality industry. I went from washing dishes to Food and Beverage manager in less than two years, making my way through all the “ranks”, per say. When conditions beyond my control pushed me out of hospitality, a good friend of mine suggested real estate, because I loved working with people so much. I laughed. I told him, and I quote, “Agents are just housing’s version of used car salesmen”. Not long after that conversation, another dear friend of mine got completely bamboozled regarding a recent home purchase. It was right then and there that I realized the real estate industry needed to better by people and, to do that, the industry needed better people itself. My goal was to go ALL in and, hopefully, change the perception of real estate agents – the very perception that I myself had at the time.

I started out by inspecting HUD homes. I then moved on to transacting in strictly rentals, helping tenants and landlords transact. From there, I began working with buyers and quickly found my niche in working with first time home buyers. While that plate was spinning, I ran the Freddie Mac REO (real estate owned) division at my Brokerage – bank properties. With another plate in the air, I began buying, renovating and selling houses, with my own two hands. Lastly, came listings/sellers. Fast-forward to today, and 100% of the homes I sell come from referrals and helping those who had their home on the market previously and it failed to sell – this “expired home market” has become my new “niche”, per say, and I’ve been at it for years.

What was interesting to me was that most of these homeowners had awesome homes and everyone in the neighborhood was selling their homes in a reasonable amount of time. So how in the world were these homes expiring and not selling while on the market for 180 days, or longer – sometimes with multiple different agents?

My engineering brain kicked in. I became determined to fix this “problem” that these sellers were having. I started having phone conversations and in-person consultations with these homeowners, trying to understand everything about their property, their last agent and their goals. After our conversations, I would spend hours doing research, running numbers, making notes, touring similar properties, researching pending and sold properties, etc., so I could provide these families with some understanding and, well, closure.

Once I was able to identify what went wrong and what needed to change, I would report back and explain my findings. Sometimes it was the marketing, the advertising, the agent, the pricing, the property itself, and/or a combination of multiple factors. I would then present a few different scenarios that would provide them with a solution and a better strategy, my strategy, to getting their home sold. Before you know it, I started relisting these homes and getting them sold faster and for more money.  

I’m proud to say that, since I have been doing this, I have sold EVERY SINGLE HOME that was previously on the market, didn’t sell, but then relisted with me. In fact, over the last 5 years, I’ve only had FIVE of my other listings expire and all of them had a viable seller reason. I’ve pulled the numbers of all of the top agents and teams in the area and NONE OF THEM, have only FIVE expired listings. The lowest I’ve seen, at the moment, is 24.

I’ve been through just about every market there is. If you had your home on the market with another agent and it didn’t sell, let’s set up a pressure free consultation so I can help you understand why it didn’t sell and what would need to be done in order to get your home sold quickly, and for the most amount of money possible, now or in the future.

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previous agent

Wayne

previous agent

Wayne

previous agent

previous agent

Wayne

Wayne

The examples above all sold FASTER and FOR MORE MONEY, with me, than they did with their previous agent. The sellers associated with the properties that I sell, after they’ve expired, have received EXTRA monies in the tens of thousands of dollars. I truly believe that I get my sellers the MOST money for their properties. Even if I sell a house for the initial list price that the seller and I agree upon, I still believe, at the end of the day, I would have sold that home for more than any other agent because it would have sold prior to multiple price drops. Along with my extremely comprehensive marketing plan, it’s also about the little things: meeting an appraiser at the property with comparable sales and all of my supporting evidence to show why I think the value of the home is what I believe it to be; having a discussion about minor improvements; walking through with a staging professional to relocate some of the current furniture and decor, or discuss full-blown professional staging; and other examples like these. These examples go a long way in helping a property to sell for top dollar. We can go over all of this, and more, when you’re ready.